President Michel Temer recently met with politicians and business leaders in Sao Paulo, and he said Brazil’s economy is back and inflation is under control. Temer said his government was responsible for interest rate reductions, and for creating new jobs. According to Temer, the worst recession in Brazil’s history is over. Temer’s remarks are not new. But at the Brazil Investment Forum 2017, Temer was sure his message was loud and clear. More than 42 countries attend that forum, so it was a great platform for his economic message. Business leaders like Flavio Maluf are waiting for the economy to grow, but that hasn’t stopped Maluf’s company, Eucatex, from being profitable over the last four recessionary years. Eucatex is one of Brazil’s leading export companies. Plus, the building materials Eucatex manufacturers in Sao Paulo are popular throughout Brazil.
Maluf is no stranger to recessions. His grandfather started Eucatex in 1951, and the company struggled for a few years before the first product, eucalyptus wood ceiling tiles, became a hit in the building sector of Brazil’s economy. Flavio didn’t join the company after graduation. He spent time in New York and attended NYU before returning to Sao Paulo to join the marketing division of Eucatex. Flavio is an astute marketing manager as well as a knowledgeable franchise businessman, so he was capable of turning Eucatex into a branded company.
But Flavio Maluf is more than a sharp businessman and CEO. He is a dedicated environmentalist who gives back and pays forward. Maluf is responsible for creating eucalyptus farms, and those farms show the integrity and the dedication in Maluf’s personality. Brazil may be an emerging market on the world economic stage, but Flavio Maluf is a superstar in countries around the world. Maluf oversees all the Eucatex offices in Brazil as well as the offshore offices that handle business in North America and Europe. The branded products Eucatex produces in the four company factories are hot in the home improvement market.
While Brazil makes an economic comeback, Flavio Maluf is busy expanding his domestic and international business. He does that by making quality products at reasonable prices.