The following is a direct translation from an article featuring Luiz Carlos Trabuco Cappi as the winner of the Personality of the Year award. Luiz Carlos Trabuco Cappi is now the the CEO of Bradesco, which is arguably the greatest and biggest bank in Brazil.
He took over at a very young age when it seemed as if the bank might be in trouble because Bradesco used to be the biggest bank in Brazil. It lost its top spot right before Luiz Carlos Trabuco Cappi took the helm, and it has since reclaimed the title.
The article being translated is about Luiz Carlos Trabuco Cappi accepting one of the many awards offered to him. In this case, he was awarded Personality of the year. The publication featuring the story is called the Insurance Coverage Magazine, and the exact article highlighting the award article can be read in its entirety by clicking here. It is a great honor to win this award, and also, it is an honor to be featured in this publication. Below, there is a perfect translation from Portuguese to English, and nearly the entire article is translated.
This Is the Translation of the Photograph Caption Featuring Luiz Carlos Trabuco Cappi
Receiving the Prize: Luiz Carlos Trabuco Cappi, represented by Norton Glabes Labes who is the General Director of Bradesco Capitalização.
There is a photograph on the link, and the caption for the photograph translates from Portuguese to English
The Translation of the Article
A professional that unites wisdom, claw and persistence, and he turned them into results. It is no wonder that Luiz Carlos Trabuco Cappi is the president of the country’s largest insurer.
The stability and growth of the Brazilian economy are promising areas for the Brazilian insurance market. During 2007, Luiz Carlos Trabuco Cappi who, for the second time, received the trophy as Insurance Personality of the Year spread his message of positive reinforcement in the marketplace.
In 2003 the prize was awarded to Luiz Carlos Trabuco Cappi, president of the Bradesco Group of Insurance and Pension Plans and vice-president of Banco Bradesco, as soon as he took command of the largest Brazilian insurance group in 2007, and the merit was his four years of management.
This prestigious executive has been part of the Bradesco Organization for 38 years, and he has applied the whole experience of the banking area to insurance. He did this by being a strong advocate for the sale of insurance through the broker channel.
After going through several sectors, such as marketing, he was promoted to vice president of Bradesco.
Optimistic about the future of the market, Luiz Carlos Trabuco Cappi usually says that the insurance sector is an extension arm of the State and fundamental to the maintenance of social welfare.
The executive bet is on the Brazilian power. For him, the challenge of the decade is the segment gaining more importance, because with the country in evolution enters the perspective and urgency of insurance.
It is with this positivism that the executive graduated in Philosophy from the University of São Paulo, also known as USP, and he was the great protagonist of the election of Christ the Redeemer as one of the Seven Wonders of the Modern World. Such persistence and achievement was praised by the Brazilian authorities. He led the campaign with the slogan of “Vote Christ”. He also added spoke about how it is a wonder made by Bradesco Seguros e Previdência, and the campaigning and public relations won over the Brazilian citizens and the world. It also won over the Brazilian insurance market that undoubtedly was detached to the four corners and one of those responsible for the big election.
Watch YouTube.com for more information about Luiz Carlos Trabuco Cappi and Bradesco.