The rate of consumer purchase is substantially being affected by the ability of the crowd. Nowadays for a consumer to buy goods, they must first look at the reviews of that good from other people. It then leads them in determining the final price of the product. It also shows that most consumers greatly trust those reviews. Due to this change in consumers’ behavior, Savvy brands have changed their mode of marketing and focused on a review-based method of marketing. Fabletics being one of the brands of Savvy, they have also concentrated their style of marketing to review-based one.
Fabletics got established in the year 2013. Since the time of its establishment, the company has developed dramatically such that it has recorded more than 200% growth in revenue with more than $235 with being used to pay its members. One and the main contributor to that first growth rate of the company was its ability to take advantage of the dominance of the reviews. These reviews usually influence the customers by increasing their loyalty, increasing their acquisition and increasing the brand retention in most industries. Fabletics is a company that deals with empowering and inspiring women to be strong and to be themselves without pretending regardless of their age, shape, and size.
Being a very approachable and easy going person, the president of Fabletics, Gregg Throgmartin, first thought Kate Hudson as the first person whom they would consider to partner. Just after partnering together, Hudson was busily involved in any activity of the company. For instance, she committed herself to the review of the company’s budgets and in the design process. As a result of team spirit, Hudson has closely worked with her colleagues to make sure that the fashion remains fresh and new.
Unlike many celebrities who do not use the product they endorse, Hudson has consistently been using Fabletics. This act goes a long way in guaranteeing to other users that Fabletics is genuine. From her experience through the use of Fabletics, it shows Fabletics offers authentic properties. As she still worked in Fabletics, she realized that they were a gap that needed to be filled so that the company could grow at a high rate. This was communication department. Through her, the company applied a modern data system to make sure that they had the right inventory levels and uprated the office of customer service. Insight from Hudson that contributed significantly to the success of the company was her advice on the importance of partnering with their mother company TechStyle. Through TechStyle, Fabletic was able to be funded, gained resources and also gained experience in the area of online fashion. Fabletics had also a chance to share some of the resources with TechStyle, for instance, they shared the marketing team, design staff, facebook experts and other more.
Despite her success, Hudson is not ready to quit her job. She says that she will continue being a businessman and expand more and more, though she is still an actor.