Purina PetCare is at the top of their industry. With the use of clever advertising, Purina PetCare is able to connect with pet owners on a personal level by allowing ways for pet owners to connect strongly with their own pets. Many of these ways can include connecting through videos, public events, and even their own products.
Last year, Purina PetCare launched an online video as an advertisement for their product, Beggin Party Poppers. This video featured a Corgi by the name of Boss that rapped about his love for this snack. It caught a great deal of attention on YouTube and multiple social networking sites, such as Facebook and Twitter, gaining about 6.5 million views before this video was launched as a television commercial. The rapping Corgi even caught the attention of rapper T.I., who helped in promoting this video.
Along with the popularity of certain videos and commercials, the products of Purina PetCare also encourage different ways for pet owners to bond with their pets. The Beggin Party Poppers, for example, show pet owners a fun way to give their dogs delicious snacks. The container the snacks are kept in actually have a popper on the top where the owner can put the snack, press down, and watch as the popper is launched forward in the air for their dogs to catch. This is one of multiple innovative ways that Purina PetCare has combined fun time with snack time.
The 18th annual Purina Pro Plan Incredible Dog Challenge is a special kind of public event that is not only sponsored by Purina PetCare but also created by them. This event took place in Boston this year on July 11th. The Dog Challenge has a similar style to the Olympics, but participation in the events are specifically for dogs. There are multiple competitions that the contestants can participate in, including competitions for fetching and swimming. The day before this event, people from around the Northeast U.S. can bring their dogs over to compete for a spot in any of the events. No matter what, though, people are guaranteed to see all sorts of dogs of all sorts of sizes and breeds.
Purina PetCare has had over a decade of experience under its belt when it comes to providing pet owners with the food they need for their pets. They not only try to help strengthen the bond between pet owners and pets through their commercials and events, but they also try to do it through their products.
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