Honey Birdette, a budding Australian lingerie brand, has recently launched its first ever US dedicated e-commerce site. The lingerie company has also recently announced its ambitious plan to expand its United Kingdoms stores to an impressive amount. Currently, there are three locations for the adult undergarment line but recent news by the company reveals big plans – to extend their services from three to forty locations across the UK by the end of this next year in 2018.
Founded by entrepreneur Eloise Monaghan back in 2006, the brand Honey Birdette has experienced an increase of 374% for online sales from the US in only the last 12 months, prompting the creation of this US extended website. The brand new platform has aims to enhance the shopping experience for all customers to the site, with such pluses as a speedier delivery time and even free delivery on all orders totaling $50.00 or more. Another plus added to the site is the benefit of an easier return process and exclusive product ranges for US customers. Honey Birdette may not be stopping there, either. They have their sights set on possible US storefront locations too. Given their rapidly rising popularity in the UK and recently with their US audience, it’s only a matter of time before their brand extends to a retail mall near you.
While Honey Birdette has a goal to reach at least 40 more locations by the end of the 2018 year, they already have 10 for sure lined up openings in the UK. Some of the major locations include Liverpool, Leeds, Newcastle, and Westfield Stratford. In the home field of Austratlia, Honey Birdette already has 55 store locations established. Not only is their fast climb in popularity opening doors in the US and the UK, but they are also looking at prime locations in other European locations.
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