Crispin Porter + Bogusky is an ad agency in New York. The CEO of the company is Lori Senecal. Ever since she took the role of CEO in 2015, the company has made many gains. For example, the company has seen a twenty one percent increase in revenue. The company has made very good decisions due to the award winning guidance of Lori. For example, the company Kraft came out with products that were void of artificial ingredients. Crispin Porter + Bogusy advised Kraft to not talk too much about this decision, to avoid consumers being alienated. As reported by Forbes, this decision was only publicized once the products were successfully sold on the market. There is an app called Letgo which is for classified ads. For this app, Crispin Porter + Bogusky built a tool called the Commercializer. The purpose of this tool is to let users create TV-style spots for items that are being sold. The Commercializer has already been downloaded 45 million times.
Lori Senecal has spent more than ten years in the advertising business. Most of these years, she has worked in the Greater New York City area. She likes to start her day with a work out. She believes that this helps her to spawn ideas. She has meetings with her team to discuss issues affecting the ten offices of the company. Lori Senecal cannot completely say exactly what her day consists of, because every day is different. When asked what trend really intrigues her, she says that it is the trend of going from brand messaging to making brand actions. What is meant by this is that in the past, brands would tell consumers what they are about. However, now brands are actually taking actions to qualify their statements. She believes that this is a great thing that leads to people believing in a brand’s message. Follow Lori on Twitter.