Andy Wirth – CEO of the Colorado Sking industry


Andy With was Born in West Germany, and went to school in Edinburgh, Scotland and Colorado State University. As the grandson of former US National Park Service Director Conrad Wirth and the great grandson of Forest ranger Theodore Wirth, it was assumed he would go into the forestry industry. As soon as he graduated he immediately went to work in the forestry and mountain ski industry. While in college he worked as a back woods ranger for Rocky Mountain National parks and wilderness ranger for San Pedro Parks Wilderness Area. At the end of his education, he began as a member of the Hot Shot Wild Land Fire Crew based out of Northern New Mexico. As soon as Andy Wirth graduated with a Bachelor’s of Science he jumped right into his twenty five years of mountain and hotel industry in the area. 

He began these 25 years in Steamboat springs resort and worked several jobs throughout the resort from direct marketing to multiple leadership positions. He left the ground floor of management and begin working in the Steam Boat Ski and Resort Corporation’s parent companies Intrawest. In the early 2000’s, Wirth was appointed Chief Marketing Officer for Intrawest which then acquired Steamboat Springs resort. Three years later, eh accepted a position of President and CEO of Squaw Valley Ski Holdings, the parent company of Squaw Valley and Alpine Meadows ski resorts in Olympic Valley, California which then acquired Steamboat Springs Resort.

Since that appointment he has done everything he can to make the two ski resorts Squaw Valley and the Former Steamboat springs become one of the top skiing resorts in the area and in North America. According to a recent news release, Wirth was appointed to the appointment as chairman of the Reno-Tahoe Airport Authority Board this year. He has appointed to this board because of his extensive experience in both domestic and international resort management. Not only that, because of his 25 years of experience in the resort business, he has worked with various airlines to develop more flights for resorts in Utah, Colorado and Canada.

Jindal Makes Excellent Point

In most areas of the world, people are described by their national status. Yet, in the United States, people are labelled with terms like “Caucasian-American,” “African-American,” “Indian-American,” et cetera. One of the current Republican presidential hopefuls, Louisiana Governor Bobby Jindal, emphasized his problem with these labels during a campaign speech on Wednesday, June 24th:

Jindal stated that we are all “Americans” and that people in the U.S. should not be identified by their “origin, ethnicity or wealth.”

Although some people online took his comments to mean that he does not have pride in his heritage as a son of Indian parents, many political experts, historians and journalists agree that the strange way in which Americans label themselves should be considered as outdated as flying a Confederate battle flag. After all, one of the biggest reasons that divisions over race still exist in the United States is because there is so much emphasis placed on people from different ethnic backgrounds presenting themselves as a combination of their ethnicity and American status rather than as simply “Americans.”

People in several ethnic groups, especially many African-Americans, Irish-Americans and Asian-Americans, feel that it is absolutely necessary for these labels because it empowers them and raises them above their previous status in this country. MarketWired and Brad Reifler say it is fairly obvious that instead of promoting ethnic and national pride, these labels place too much focus on dividing Americans by their differences.