Dr. Mark McKenna graduate of Tulane medical school initially found that it would be difficult to make as much money as he would like as a doctor. In pursuit of higher fortunes, he founded a real estate company out of New Orleans in 1999. After the catastrophe of Hurricane Katrina in 2005 business was ruined but he rebuilt later only to dissolve the company, moved to Atlanta, and open a chain of offices that offered cosmetic treatments such as Botox, laser hair removal, and nutrition and weight advisement called ShapeMed. In 2015 he sold the business to the large publicly traded entity lifetime fitness and was later bought out by private equity.
Now Dr. Mark McKenna is working on his next project dubbed OVME with plans to open the business at the beginning of next year. The company will be a national chain of cosmetic medical offices with an app that is analogous to Uber but for Botox patients. Using the mobile application potential clients will be able to make contact with freelance medical practitioners that will make house calls on demand.
When questioned as to why he decided to pursue business rather than the medical field Dr. Mark McKenna responded that the changes that he saw in billing in the medical industry as a result of his father’s practice as a doctor made him realize that he should change industries.
While Dr. Mark McKenna was in med school, he would moonlight at prisons making $50 an hour later reinvesting this money into real estate. After graduation, he worked at his father’s private general practice for five years as he was building the real estate company which made him wealthy.
Hurricane Katrina had devastating effects on his real estate business causing the financial losses of several million dollars. However afterward he took advantage of the opportunity to purchase flooded properties for minimal costs then renovating them and selling to investors for the properties were than least as low-income housing opportunities.
After his success in the real estate industry, he decided to build a brand around retail medical aesthetics a highly fragmented industry. He looked at the model of Uber and Airbnb for guidance which created a significant emphasis on user experience. Dr. Mark McKenna is confident that his successful experiences in other industries will translate readily to this new business endeavor.